When we learned that the new 2025 Mazda CX-70 cost less than the three-row CX-90, we were left scratching our heads. A $2,600 price difference between the two n
When we learned that the new 2025 Mazda CX-70 cost less than the three-row CX-90, we were left scratching our heads. A $2,600 price difference between the two nearly identical midsize SUVs was confusing, especially since the CX-90 has an extra row of seats. Well, it turns out that Mazda had adjusted the CX-90’s pricing, lowering it by as much as $4,000.



Pricing for the Mazda CX-90 Turbo Select starts at $37,845 (prices don’t include destination), which represents a price cut of $1,750. The CX-90 Turbo Preferred, Preferred Plus, and Premium trims all get a $3,000 price cut. Pricing for the Preferred starts at $40,445, the Preferred Plus costs $42,900, and the Premium is priced at $45,900. The Turbo Premium Plus, which is the most expensive trim for the regular CX-90 Turbo costs $48,900.

The more powerful CX-90 Turbo S trims get an even larger price change. The base Turbo S now starts at $49,850, which makes it $1,900 less than before. The Turbo S Premium and Turbo S Premium Plus have both gone down by $4,000. The former starts at $52,450 and the latter is priced at $55,950.



We reached out to Mazda and received a response from Justin Pagtalunan:
 

“Effective 2/21/24, MNAO is enhancing the value on all 2024 CX-90 Turbo and Turbo S models,” said Pagtalunan. “This move comes on the heels of strong interest and sales since the CX-90's launch. We're confident this adjustment will further increase attainability of preferred features for customers seeking sophisticated design, flexible utility, and intuitive performance in an award-winning mid-size SUV."

According to Pagtalunan, Mazda changed the price of the CX-90 to make the three-row SUV a better value option in the segment. “As we evaluate the current market, customers are seeking more value across the mid-size SUV segment,” said Pagtalunan.

We should point out that Mazda’s latest price cuts for the CX-90 come after Jeep adjusted pricing for the 2024 Jeep Grand Cherokee. The Grand Cherokee now starts at $38,035, which makes it $190 more than the CX-90 for any shoppers who are comparing the two SUVs to one another.

We get where Mazda is coming from to make the CX-90 more competitive in the midsize landscape. With a starting price tag of $37,845, the CX-90 costs less than the Volkswagen Atlas ($37,995) and the Jeep Grand Cherokee ($38,035). The CX-90 still costs more than the Subaru Ascent ($34,395), Nissan Pathfinder ($36,080), Honda Pilot ($37,090), Hyundai Palisade ($36,650), and Kia Telluride ($36,190).
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Stephen Rivers

Stephen Rivers is a car enthusiast who loves all things built with passion, extending to nearly all car cul- tures. After obtaining an occupational studies degree in sports medicine, Stephen turned his attention to sports cars. He was employed as an auto shop manager, spent time in auto sales, and worked as a software developer for a racing company, but Stephen began writing about cars over 10 years ago. When he's not in front of a computer screen, he's racing his own Bugeye Subaru WRX in as many auto- cross and rallycross competitions as he can.

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