On a bold new journey toward electrification and intelligent mobility, SAIC-GM Buick has officially unveiled its high-end new energy vehicle (NEV) sub-brand &md

On a bold new journey toward electrification and intelligent mobility, SAIC-GM Buick has officially unveiled its high-end new energy vehicle (NEV) sub-brand — “Zhijing” (至境). This strategic move marks a significant step forward in the brand’s transition to premium electrified transportation.

1. A New Chapter in Buick’s Legacy

“Zhijing” represents the pinnacle of Buick’s technological ambition and design evolution. It is positioned as a premium NEV sub-brand dedicated to delivering luxury, intelligent experiences, and breakthrough innovations tailored for the next generation of drivers.

2. Debut of the “Xiaoyao” Integrated Architecture

Alongside the new brand, Buick introduced the “Xiaoyao” Super Integrated Architecture (逍遥超级融合架构) — a groundbreaking vehicle platform that seamlessly blends electric performance, digital intelligence, and software-defined flexibility. This architecture lays the foundation for future Zhijing models, supporting advanced electrification and AI-driven smart systems.

3. Vision for an Intelligent Electric Future

With “Zhijing,” Buick is set to redefine the standards of intelligent NEVs. The brand emphasizes human-centric design, long-range capabilities, and deep connectivity. It aims to meet the evolving expectations of discerning customers looking for a luxurious yet sustainable driving experience.

The launch of “Zhijing” signals a new era for Buick and the Chinese automotive market, where performance, luxury, and intelligence intersect — pushing the boundaries of what a modern electric vehicle can be.

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Stephen Rivers

Stephen Rivers is a car enthusiast who loves all things built with passion, extending to nearly all car cul- tures. After obtaining an occupational studies degree in sports medicine, Stephen turned his attention to sports cars. He was employed as an auto shop manager, spent time in auto sales, and worked as a software developer for a racing company, but Stephen began writing about cars over 10 years ago. When he's not in front of a computer screen, he's racing his own Bugeye Subaru WRX in as many auto- cross and rallycross competitions as he can.

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